Engaging Students in Community and Enterprise

The Enterprise Culture

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There are two quite different approaches you can adopt withThe LocalBiz Project to help instill an enterprise culture within your school.

Low Profile

Basic outline
1. The school identifies a teacher and small student group to run the programme as a pilot;
2. Work is undertaken without any interaction with other teachers or student groups.

Potential Benefits
• The students are fully involved, providing scope for them all to gain additional qualifications.
• Easier to adjust overall programme in the light of events
• Suitable for a Young Enterprise project, with site handed over to school to run in future years with “new” students.
• The teacher has a better understanding of the Project and what it can achieve in a wider application in the school

Possible Outcomes
• Other students from within the school start to get involved e.g. students on work experience throughout the school.
• Project slowly starts to become integrated into school culture.

Examples
• Brighouse High School (Enterprise Pathfinder)
• Challenge College, Bradford (Inner City)
• Prince Henry’s Grammar School, Otley (YE Project)

Other deliverables (three additional tick boxes in the WRL checklist)
• Evidence of voluntary work (LocalBiz and/or School certificated)
• Complete over 50% of work related skills requirements
• Gain wider keys skills qualification (1.5 GCSE equivalent points)
(these can also apply to the high profile)

High Profile

Basic Outline
1. The Head plays a leading role in promotint it in the communinty, for example creates a press release about the LocalBiz community website (good PR for school);
2. All (or large group) of students (and teachers) involved in information gathering (surveys, local work and job information). Information can be processed within the curriculum (e.g. statistics from survey);
3. Within each class’s IT sessions, every student adds the information they collected into the LocalBiz database (ebusiness in practice);
4. School runs a non-uniform day to raise funds to develop financial skills. It enables students to buy items e.g. materials/pay for advertising etc. – increasing success potential and raising the profile within school;
5. Run a competition to see which class or year can collect the most 'comprehensive' information about jobs/careers locally (to include home and part-time workers etc), or even the best "Social Enterprise" project.;
6. Identify a small cohort of students to become the “Management Team”

Potential Benefits
• This ‘school-wide’ activity will re-inforce the enterprise culture
• Provides a suitable starting point for one or more 'chosen' groups to follow up and convert contacts into customers.
• Many students will seize the opportunity to launch and advertise their own business ideas - long and short term (band gigs, design computer games, summer jobs - mowing grass, repair/build hi-fi, PCs, bikes etc.)

Possible Outcomes
• High level of content within website makes it valuable to the community, making it a natural site to visit;
• SME’s see wider potential of school provided key services locally (e.g. web design, undertake leaflet drops and research product ideas)
• Competition to be in Management team will raise overall quality (poor performers can easily be replaced)


Your options include:

  • Start small with a group of students, and expand in future years when your experience of the Project makes it appropriate to be part of the culture.
  • And/or, go for accredited awards for example by doing "The Teamwork Programme" (other programmes are also available).
  • And implement a school-wide Enterprise culture by going cross curriculum with The LocalBiz Project.
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